Tiaki which loosely translates ‘to take care of’ in te reo Māori underpins our collection’s intention.

Kekoā is passionate about the land, the sea, our Papatūānuku (mother earth). Our new collection not only physically helps to reduce our footprint by featuring 100% post-consumer recycled plastic fabric which is Oeko-Tex ® Standard-100 certified, but also artistically showcases some of New Zealand’s finest assets which are in critical danger of becoming extinct.

We sought guidance from Māori government agencies, a specialist in Māori Visual Arts, and received a kaumātua blessing prior to setting off on this journey. It was of the upmost importance that culture and language were appropriately represented in our project.

Our locally curated prints feature some of New Zealand’s most endangered birds’ egg shells, in tones of sweet caramel, clay, smoke, and stone. They also include some of our most endangered plants, showcased in rich mulberry, ocean, tobacco, and cinnamon. Tying the collection together are two locally designed prints aptly named Tiaki, in sand and sea, symbolising where ocean meets land and how conservation goes well beyond what we can see.

Toitū te marae o Tāne-mahuta, Toutū te marae o Tangaroa, Toitū te tangata” – if the land is well, and the sea is well, the people will thrive.

We acknowledge the conservation of culture and language is equally as important as our physical world - Papatūānuku.